Equal Strategy delivers "music", "fragrance" and "recorded telephone messages on hold" to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more!

Equal Strategy is the only company in Asia that specialises in deploying ?music? and ?fragrance? solutions to business where the two senses are stimulated in synergy with each other.

Sound and smell deliver stimuli directly to the memory centre of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels.

Decades of behavioural research into the habits of consumers has found that ?consumer arousal? can be either stimulated or suppressed through the use of mood settings like music and fragrance.