Equal Strategy Home Page

Enhance Customer Experience

What We Do

Equal Strategy delivers music, fragrance and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more!

Equal Strategy is the only company in Asia that specialises in deploying music and aroma marketing solutions to business where the two senses are stimulated in synergy with each other.

The application of scent marketing and music styling techniques, and how they reflect your brand while influencing your customers’ behaviour, are at the core our business.

Leading luxury brands; Marina Bay Sands, Resorts World, Starwood, Citibank, UOB Privilege Reserve, Private Banks, Level 33, New Balance and Brotzeit, are testament to our knowledgeable consulting, beautiful and unique fragrances where no two clients smell the same, best of breed technologoy, while backed by a dedicated attentive “hands on” client management and technical support team.

How It Works

Sound and smell deliver stimuli directly to the memory centre of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels.

Decades of scientific behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

We harness the power of the only sense directly connected to the brains centre for memory and emotion, and combined with music, engineer and deliver consistent experiences where customers fall in love with your brand.

Channel News Asia features Equal Strategy in Scent and Aroma Marketing story

Latest News

  • 17/07/2014 Equal Strategy featured in Channel News Asia "Buying real estate with your nose"
    Annalisa finds out how property developers use scent and sound to influence homebuyer behavior, and speaks with sensory guru Simon Faure-Field from Asia's leading brand experience consultancy, Equal Strategy ...
  • 21/02/2014 The Peak - Perfect Weekend - Playing it by ear
    ...
  • 18/02/2014 Equal Strategy CEO, Simon Faure-Field is Keynote Speaker at Resort Development & Hospitality, Conference, Dubai, UAE.
    Simon Faure-Field, CEO of Singapore-based environmental branding consultancy Equal Strategy, will speak at the Resort Development & Hospitality conference on 18th February, 2014 on the subject of increasing revenue and brand consistency across multiple properties using a multi sensory approach. The growth of the Middle East tourism market has presented significant...
  • 06/01/2014 Seduced By Scent!
    To impart a distinctively “Asian” appeal to its brand and support its dynamic, upmarket look and feel, UOB Privilege Reserve at Marina Bay Sands retail mall ‘The Shoppes’ recently embarked on a bold foray into what has come to be known as “sensory branding”. Designed like a First Class Lounge...
  • 12/09/2013 Form Magazine - SEDUCED BY FRAGRANCE!
    HOUSEHOLDERS ARE USED TO REACHING FOR THEIR OIL BURNERS TO CREATE A RELAXING AMBIENCE – BUT HOW MANY GIVE SERIOUS THOUGHT TO THE SPECIFIC MOOD THEY ARE CREATING? OR WHETHER IT’S EVEN THE RIGHT MOOD FOR THEM AT ANY GIVEN TIME? Someone who has much to say on the subject of...
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