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Enhance Customer Experience

What We Do


Equal Strategy delivers music, fragrance and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more!

Equal Strategy is the only company in Asia that specialises in deploying music and scent marketing solutions to business where the two senses are stimulated in synergy with each other based upon brand and scientific behavioural research.

The application of scent marketing and music styling techniques, and how they reflect your brand while influencing your customers’ behaviour, are at the core our business.

Leading innovative luxury brands; Marina Bay Sands, Solaire, Resorts World Singapore, Starwood, Citibank, UOB Private Bank, Pan Pacific Hotel Group and New Balance are testament to our knowledgeable consulting,  customer centricity, best of breed technology, while backed by a dedicated attentive “hands on” client management and technical support team.

How It Works

Sound and smell deliver stimuli directly to the memory centre of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels.

Decades of scientific behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.

We harness the power of the only sense directly connected to the brains centre for memory and emotion, and combined with music, engineer and deliver consistent experiences where customers fall in love with your brand.

TV Interviews

Channel News Asia – Primetime hosts Suzanne Jung and Steven Chia interview Equal Strategy CEO Simon Faure-Field on new multi sensory aroma and scent marketing techniques adopted by leading hoteliers, retailers and banks to stimulate and connect with their customers’ emotions using aroma and scent marketing techniques


Channel News Asia – Breakfast TV – First Look Asia is a 2-hour breakfast programme that combines all the latest in world, business and sports news with lifestyle topics.  Annalisa finds out how property developers use scent and sound to influence homebuyer behavior.

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