Singapore-based sensory branding consultancy Equal Strategy has been on the scent of some serious business around the Pacific Rim lately. MD Simon Faure-Field (pictured above) has been infusing the luxury hotels of the region with an array of different aromas to create a pleasing customer experience and reinforce brand loyalty.
The properties for which he has recently created unique smells includes Naumi hotel and M hotel in Singapore.Raffles Dubai, Marriott hotels group, Westin Hotels & Resorts, the Millennium Resort Phuket and Club Med.
A part-time spinning DJ, Faure-Field also creates music styling solutions for his clients’ properties. Says Faure-Field. ‘Through sound and smell we can directly access the brain’s long term memory centres, implanting pleasurable experiences of our clients’ brands.’
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