Simon A. Faure-Field, CEO, Equal Strategy will speak on “The Business of Sensory Branding”. He is at the cutting edge of some of the most advanced “sensory branding” techniques now becoming available to hotels and other businesses across Asia and the rest of the world. He has advised brands such as Westin, Shangri-La, Millennium Hotels, Club Med and many others on how to leverage the powers of sight, sound, touch, smell and all the combined senses together to position and project a hotel brand in a 360 degree context.
About Equal Strategy
Equal Strategy delivers “music”, “fragrance” and “recorded telephone messages on hold” to businesses in a scientific way that enhances the overall customer experience of the brand and causes the customer to stay longer and buy more! Equal Strategy is the only company in Asia that specialises in deploying “music” and “fragrance” solutions to business where the two senses are stimulated in synergy with each other. Sound and smell deliver stimuli directly to the memory centres of the brain, influencing behaviour and creating suggestion at both the conscious and unconscious levels. Decades of behavioural research into the habits of consumers has found that “consumer arousal” can be either stimulated or suppressed through the use of mood settings like music and fragrance.
For more information:
Simon Faure-Field, Tel: +65 6338 6223