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Case Studies

About Equal Strategy

We have taken the opportunity to put together a series of Case Studies which illustrate the process we go through with our clients to achieve their objectives.

Retail – Courts

Market leader Courts asked Equal Strategy to ensure the consistency of its customer experience across all its Singapore branches.

Finance – OCBC Premier Banking

For OCBC we defined and delivered a sophisticated experience reflecting premier banking’s positioning.

Travel – Changi International Airport

We helped Changi deliver an improved passenger experience while also substantially reducing music licensing costs.

Global Industry Report

Arbitron Retail Media


Music in retail

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