Scent and the customer experience
ByDesign Presented by Alan Saunders
30 June 2010, Wednesday 3pm, repeated Saturday 9pm
ABC Radio National, Australia
What would entice you to stay longer in a shop and possibly to buy more? Obviously that depends on how attractive you find what the shop is selling. But after that, perhaps the duration of your stay has to do with the way the goods are displayed and the shop's interior design. But beyond what you can see - how the place excites your the sense of vision - how can the shopkeeper engage your other senses, such as what you hear or even hat you smell.
We speak with a man who has developed an innovative approach to branding businesses through sound and scent. Simon Faure-Field designs customer experiences for shops, hotels, supermarkets, airports or any business you can imagine and his tools are music and fragrance.
Food&HotelAsia2010 (FHA2010)
by Singapore Exhibition Services Pte Ltd
20 - 23 April 2010
Singapore Expo, Halls 2-9
Equal Strategy will showcase its range of signature scent, music and ambient lighting services. Visit Equal Strategy at booth 5B@-05 at FHA 2010.
Hospitality Operations & Design Conference
Held in Conjunction with Food&HotelAsia2010
21 - 22 April 2010
Singapore Expo
The Hospitality Operations & Design Conference will cover hotel design trends and developments, as well as operational challenges in kitchens and the solutions available today.
Simon Faure-Field, CEO Equal Strategy, will share how the right mix in Sensory Branding enhances aesthetics and functionality.
National Sales & Marketing Congress 09
by Marketing Institute of Singapore
21 - 22 April 2010
Singapore Expo
The Hospitality Operations & Design Conference will cover hotel design trends and developments, as well as operational challenges in kitchens and the solutions available today.
Simon Faure-Field, CEO Equal Strategy, will share how the right mix in Sensory Branding enhances aesthetics and functionality.
Budget & Economy Hotels Asia 2009
by Terrappinn
28 - 29 October 2009
Singapore Expo
Budget & Economy Hotels Asia 2009 is a definitive and groundbreaking annual event for budget hotel brands, property developers, investors, operators and franchises, to share their thought leadership, evaluate development, expansion and investment opportunities amidst the current challenging economic climate.
Simon Faure-Field, CEO of visionary customer experience sensory branding consultancy company, Equal Strategy, will be one of the panelists discussing how to achieve unique brand positioning through creative approach in design and customer experience.
Sense Branding & US Market Research Presentation Seminar
by Textile & Fashion Federation (Singapore), International Enterprise Singapore
27 October 2009
Singapore Expo
Backed by international scientific, psychological and behavioural studies, Equal Strategy's techniques reinforce brand positioning and encourage customers to stay longer and spend more, taking the business, retail, or guest experience to the next level.
Equal Strategy is the only consultancy of its type and sophistication in Southeast Asia and North Asia and serves clients regionally and internationally. Recent projects include the "World's First New Balance Experience Store in Beijing."
Equal Strategy, which has offices in Singapore and Malaysia, advises global brands across multiple industries how to achieve consistency in "brand atmospherics", to achieve powerful competitive advantage in the context of their long-term business strategy.
The presentation will be delivered by Simon Faure-Field the founder and CEO of Equal Strategy.
SENSORY BRANDING, Connect With Your Customers' Emotions Using Music & Scent
by Marketing Institute of Singapore, The National Body of Sales and Marketing
30 September 2009
Singapore Expo
As seen on BBC World, CNBC and Channel NewsAsia, Simon Faure-Field is the founder and CEO of Equal Strategy - a consultancy that advises organisations how to achieve consistency in "brand atmospherics" through the strategic use of music and fragrances. In this presentation, Simon will introduce the latest sensory branding techniques and explain how brands are successfully integrating scent and music as part of their marketing mix to forge strong emotional connections with their brand across multiple touch-points.
