Fragrancing & Scent Marketing

By creating an environment that appeals to our sense of smell, fragrancing allows businesses to connect with their guests on an emotional level in a powerful yet subtle way.

It enhances your brand image and influences the way your customers behave while creating a positive memorable experience, encouraging loyalty to your brand.

The sense of smell is the only sense directly connected to the brain centre for memory and emotion. Scientific research confirms scent influences our behaviour and opinions on both conscious and subconscious levels.

In a retail environment it will increase browsing time, while by using low or high arousal ingredients in its make-up, can also alter your mood to be relaxing or invigorating. For upscale boutiques, hotels, and private banks, scent too may be used to create engaging and unique environments; whether upmarket, avant-garde, opulent, traditional or elegant.

Unpleasant odours, such as tobacco, may also be neutralised to turn a negative into positive experience.

Fragrancing has the power to:

  • Evoke emotion
  • Enhance mood
  • Influence changes in behaviour
  • Trigger memory
  • Increase alertness
  • Reduce anxiety
  • Communicate your brand image
  • Enhance staff morale and productivity
  • Counter malodour (tobacco, body odour, residual cooking smells…)

Not all fragrances are the same. By understanding how fragrances are created, the quality and number of raw and exotic materials used, including “how” the scent is diffused in the environment, determines its influential, experiential and effectiveness.

We believe in working with the best.

Basic “scent” air diffusers often use three to five economical ingredients, whereas perfumes such as Chanel No.5, contain more than 55 exotic ingredients.  Our perfume partners are responsible for designing and creating famous perfumes such as Anna Sui, Escada, Dunhill, Guess, Paris Hilton, United Colours of Benetton and Yves Saint Laurent.

Our signature scents are often described as being Invigorating, Sensual, Exciting, Stimulating, Multifaceted, Dynamic & Refreshing.

On a regular basis we receive requests from clients’ guests asking for the scent to be worn as a perfume and for their home.  This interest led to the development of our scented “brand extensions” – signature scented candles, car diffusers, room sprays, gift sets, pens, and stationery.

Our proven methodology is recognized for being fun, exciting, detailed, enlightening, and based upon decades of scientific behavioral and brand research.

We guide and manage the whole process.
This starts with discovery stage where we gain an understanding of your business, challenges and brand objectives. Scent concepts are later developed, with a fine tuning process to define and create your signature scent.

Scent is diffused using the appropriate “best of breed” scent delivery technology. Equal Strategy is independent from any manufacturer, so our technology suite is broad and diverse, from a variety of manufacturers including bespoke designed equipment.

To ensure you can focus on your business, we overlook management of fragrance replenishments, servicing, and regular strategy reviews with stakeholders.

Fragrancing includes:

  • Strategic planning
  • Conceptualisation, scent design & selection
  • Diffusion technology
  • Scent replenishments
  • Proactive content management
  • Account management
  • Technical support


5 Steps to creating superb customer experience

Ready to find out more? Talk to us to find out how we can help you build a stronger and more valuable brand.

Have you considered how your brand sounds? Talk to us about music styling for your guest and staff environments, music and interlaced messages for your callers on hold, and music for your website.

LMM – Music Styling

Enhancer – Telephone On Hold

Lumea – Ambient Lighting

Scent Marketing

Equal Strategy is recognised by the Scent Marketing Institute as a one of the key players in the scent marketing industry, who is validated and an active member of the community – Equal Strategy is the only branding agency and marketing consultancy in Asia specialising in scent marketing.


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