Articles and Tips
Simon Faure-Field - 'The Sensory Guru'
A pioneer in sensory branding, Simon Faure-Field transforms the way brands connect with their audiences through the power of scent, sound, and voice. As the founder of Equal Strategy, Asia’s first sensory branding consultancy, Simon leverages his 30 years of experience to create immersive 'brand' experiences that resonate on an emotional level. Simon is a TEDx speaker, inspiring audiences with innovative ideas on sensory branding, and a regular expert contributor on BBC, CNBC, and Channel NewsAsia. He has successfully partnered with global brands including Marina Bay Sands, Mercedes-Benz, BMW, Standard Chartered, and Changi Airport to transform their 'branded' customer environments through sensory psychology and innovative design.
