Background music and scent marketing synergise beautifully in the retail environment, creating a 360-degree sensory environment in which the brand can live, breathe and function.

By day, Simon Faure-Field is CEO of Singapore customer experience consultancy firm Equal Strategy. By night, he dons a disc jockey’s headset and rocks dance floors with his catchy mixes. The name of his alter ego? Si-Fl303. His uniform of choice? A T-shirt.

Equal Strategy’s background music and scent marketing services taps into consumers’ auditory and olfactory senses. Imagine what it can do for homes, offices, retail & gyms.

Table of Contents CNBC Market Watch – Business Scents & Scent Marketing Amanda Drury Simon Faure-Field, CEO of Equal Strategy speaks to CNBC about how

Table of Contents Combine Ambient Music, Cosy Interiors and Even a Hint of Bergamot or Citrus in the Air and You Invoke Sensorial Sorcery That

Simon Faure-Field speaks to Suzanne Jung and Steven Chia about environmental branding and about how Equal Strategy delivers ambient fragrances and background music to businesses in Singapore to enhance the customer experience of clients’ brands and encourage customers’ buying patterns.

Of all the senses, smell triggers the most intense associations. Scent marketing, according to Simon Faure-Field of Singapore based consultancy Equal Strategy, is a key to making client spend more time in commercial, retail and hospitality environment.

A British expat is helping to put smiles on millions of people’s faces across Asia with his award-­winning mix of signature scents and crated background music.

For more than a decade now, Simon Faure­-Field has been at the cutting edge of techniques that make hotel lobbies, bank branches and shops more attractive to spend time in.

That sensory branding can lift sales has won Equal Strategy clients not just in Asia but also in the Middle East and North America. Rather than imprinting an olfactory stamp using scent marketing, two hotels, Raffles Dubai and Pan Pacific in Seattle, had the company style their background music to create different moods in different public spaces.

The ambiance and mood created by curated background music greatly affects a business’ customers, Simon Faure Field tells Floyd Cowan, but it is a tool that is often overlooked by retailers. ​

It’s the first time in Asia that any brand consultant has explored combining scent marketing and background music with a scientific and systematic approach. Welcome to Equal Strategy and Simon Faure-Field.

The power of peppermint -Journalist attends 24 hour drawing marathon and returns to scented office feeling refreshed and not lethargic.