Client Success Story: Mondrian Duxton Singapore Immersive Scent Experience
Scenting for Creatives, Freethinkers and the Wild at Heart
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A Brand That Demands to Be Felt
From Los Angeles to Doha, the Mondrian name is synonymous with art-infused glamour, cultural vibrancy, and unconventional elegance. When the brand made its Southeast Asian debut with Mondrian Singapore Duxton, it didn’t simply enter the market—it arrived with a statement.
Set in a labyrinth of heritage shophouses and edgy cocktail bars, the hotel is an aesthetic and emotional experience designed to provoke, seduce, and stay with you. To ensure guests felt that experience not just through design and service, but also through scent, Mondrian turned to Equal Strategy.
Equal Strategy’s challenge: to express Mondrian’s global brand DNA through fragrance, while capturing the local spirit of Duxton Hill across distinct sensory touchpoints. The result was a multi-zoned scent narrative—subtle, immersive, and emotionally resonant—that now flows through the veins of the hotel.
Anchoring Brand Identity with the Mondrian Santal & Amber Signature Scent
Guests stepping into Mondrian Singapore Duxton’s welcome lobby are immediately enveloped by the Mondrian global signature fragrance: Santal & Amber. Used consistently in every Mondrian hotel worldwide, this scent is more than an aroma—it’s the olfactory essence of the brand.
A warm and luxurious blend of white spices lead the way to a heart of sensual sandalwood, rich amber notes, patchouli and musk.
This signature Mondrian scent is diffused strategically across the main entrance lobby and all guest elevators, ensuring guests are met with a sensory message that evokes confidence, warmth, and modern luxury. Equal Strategy engineered the scent delivery for silent diffusion, spatial harmony, and brand continuity, maintaining consistent strength without overwhelming the space. hallmark of effective multi-sensory branding in destination environments.
Elevating the Skyline with White Tea Bamboo at Canyon Club
Sixteen floors above, the Canyon Club rooftop pool and lounge is where the mood shifts: sunlight, skyline, and social buzz. To elevate this experience, Equal Strategy introduced a complementary scent profile—White Tea Bamboo.
Crisp citruses and green bamboo leaves support the sensual white tea heart of this creation. Clary sage, ginger oil, and ylang-ylang complement the white jasmine aspect of this fragrance.
Fresh, airy, and effortlessly refined, the White Tea Bamboo scent at Canyon Club reflects the breezy Californian vibes and the open-sky glamour of the rooftop. From sun-lounging by day to cocktail toasts by night, the fragrance anchors the setting in a cool and clean atmosphere that guests associate with elevated escape.
Reframing the Mundane with Green Tea & Lemongrass at La Bodega
On Level 3, Equal Strategy infused the unisex restrooms at La Bodega with a surprising touch of aromatic refreshment. While often overlooked, this guest zone offers a valuable moment for brand impact—achieved through the Green Tea & Lemongrass fragrance.
A herbal bouquet of green tea with a refreshing splash of lemongrass.
Light, invigorating, and distinctly natural, the scent creates a brief yet memorable sensory reset—uplifting and clean, with an understated spa-like freshness. This zoning illustrates Equal Strategy’s belief that every moment of the guest journey is a branding opportunity, including those in between the obvious highlights.
Engineering Emotion with Scent Zoning Precision
Equal Strategy’s scent branding approach wasn’t just artistic—it was highly technical. Each fragrance was chosen and calibrated based on:
- The architecture and airflow patterns
- Guest usage duration
- Desired emotional tone of the zone
- Ambient temperature and acoustic needs
Scent delivery systems were:
- Whisper-quiet for sonic integrity
- Visually concealed to preserve aesthetic purity
- Zone-isolated to avoid cross-scent interference
- Calibrated for consistent diffusion throughout the day
This precise scent zoning enhances the guest journey through scent transitions, enriching memory formation and brand recall at an unconscious level.
Why the Mondrian Singapore Scent Strategy Matters
The Mondrian Santal & Amber signature scent ensures consistency with properties across Los Angeles, Miami, Doha, and London. In Singapore, it was thoughtfully localized with White Tea Bamboo at Canyon Club and Green Tea Lemongrass at La Bodega, reinforcing Mondrian’s identity while tapping into the city’s tropical context.
Equal Strategy’s work at Mondrian Singapore Duxton is a model of how scent branding creates emotion, enriches design, and deepens brand equity for luxury lifestyle hotels.
A Brand You Can Smell, Feel, and Remember
Through scent, Mondrian Singapore Duxton becomes more than a destination—it becomes a feeling that lingers. Thanks to Equal Strategy, the hotel is now not only seen and heard—but felt.
Equal Strategy — Where brands come to their senses.
Read about how Equal Strategy scented Mondrian Singapore Duxton, elevated the global icon Changi Airport Jewel with intelligent multi zoned music strategy, scented Johnnie Walker House at Changi Airport, UOB Privilege Banking at MBS Shoppes, the world’s first New Balance experience store in Beijing, Esplanade – Theatres on the Bay, Singapore’s first luxury boutique hotel – Naumi, the living breathing rainforest experience at Equarius Hotel, how we scented 25,000 cubic meters within 20 seconds for a pavilion at Shanghai Expo in 2010, and Asia’s first scented drive-through exhibition, Moo Moo Park.
