Esplanade Recital Studio: Scent Marketing by Equal Strategy
Discover how Equal Strategy used fine fragrance scenting at Esplanade Recital Studio to discreetly neutralise odours and enhance the guest experience.
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Enhancing Guest Experience with Scent at Esplanade Recital Studio
Esplanade – Theatres on the Bay is one of Singapore’s most iconic cultural landmarks, known for its rich artistic programming and exceptional performance spaces. Within its Recital Studio, a subtle challenge emerged—lingering food aromas from adjacent dining venues occasionally permeated the studio, subtly distracting from the immersive ambiance that audiences and performers expected.
Esplanade turned to Equal Strategy to develop a refined solution that would uphold the venue’s sensory integrity and artistic excellence without compromising its prestige.
Our Creative and Professional Approach
Equal Strategy approached the project with a balance of sensitivity and innovation. Understanding the need to preserve the cultural prestige of Esplanade, we focused on designing an olfactory solution that would discreetly elevate the guest experience while addressing the background odour concern.
Discreet Issue Management
We tactfully addressed the environmental impact of adjacent F&B aromas with a scent strategy that neutralized odours without disrupting the Recital Studio’s atmosphere or cultural stature.
High-Freshness Fine Fragrance Design
We selected a premium-grade scent blend of bergamot and lime—chosen for its natural freshness, clean citrus notes, and subtle sophistication, known for neutralising ambient food odours effectively.
Purpose-Driven Placement
Scent diffusion systems were strategically positioned to diffuse in the air conditioning ducts to optimise airflow and subtly infuse the space without distracting from acoustics or visual elements.
Why Fine Fragrance Matters in Public Performance Spaces
Unlike commercial-grade air fresheners, premium fine fragrances deliver more than scent—they reflect mood, brand alignment, and emotional tone.
The bergamot and lime blend chosen for Esplanade was not only effective in managing residual odours but elevated the studio’s ambiance with a bright, refined freshness.
Fine fragrance also provides a more balanced diffusion profile, ensuring the experience felt seamless and unobtrusive, complementing the acoustics and cultural setting of the Recital Studio.
The Outcome: A Sensory-Enhanced Cultural Experience
The Recital Studio now maintains a consistently elevated ambiance, free from distraction, with a fragrance profile that enhances the sense of calm, clarity, and focus for guests.
The solution was implemented with discretion and efficiency, reinforcing Esplanade’s reputation for excellence, artistry, and guest satisfaction.
Why Venues Like Esplanade Choose Equal Strategy
Equal Strategy provides premium scent marketing solutions for discerning venues where guest experience, artistic standards, and brand prestige must co-exist.
We bring together olfactory expertise, professional discretion, and design-conscious fragrance delivery systems that solve real-world operational challenges while enhancing brand value..
Read about how Equal Strategy scented Mondrian Singapore Duxton, elevated the global icon Changi Airport Jewel with intelligent multi zoned music strategy, scented Johnnie Walker House at Changi Airport, UOB Privilege Banking at MBS Shoppes, the world’s first New Balance experience store in Beijing, Esplanade – Theatres on the Bay, Singapore’s first luxury boutique hotel – Naumi, the living breathing rainforest experience at Equarius Hotel, how we scented 25,000 cubic meters within 20 seconds for a pavilion at Shanghai Expo in 2010, and Asia’s first scented drive-through exhibition, Moo Moo Park.
