Scent Marketing For Hotels

Scent marketing is the use of a strategically chosen fragrance diffused at customer touchpoints. With the right fragrance and strategy, a distinct and amiable brand identity can be communicated. Scent marketing is not just air freshening – when done right, it can create unique customer experiences and increase sales and brand loyalty.

Why Should You Make Your Business Smell Good?

Are you looking to bring the marketing strategy of your hospitality business to the next level, but unsure of what you should do? Perhaps it’s time to explore a scent marketing strategy that will not only complement your digital and traditional marketing strategies perfectly but also set you apart from your competition!

How Does Scent Marketing Work For Hotels?

The use of scent can shape your guests’ perception of your hotel and create unique guest experiences, which is a key trend for luxury, boutique and lifestyle-branded hotels. Enhance your environment and brand recognition with the use of a bespoke scent in specific areas of your hotel, such as the lobby, lounge, meeting rooms, spa, fitness centre and more.

Benefits Of Scent Marketing For Hotels

Creates a better brand experience

Guests are at the heart of any hospitality business – therefore, it is of utmost importance to create a pleasant and memorable experience for your guests. Ambient scenting can invoke and enhance positive emotions like happiness, relaxation and sensuality, and ensure a pleasant stay for your guests.

Nurtures brand loyalty

You’ve got a clean space, amazing amenities, and impeccable service – why not take it a step further and utilise scents to amplify your brand experience? Creating a bespoke scent is an effective way to establish a personal and unique connection with your guests, providing guests with a sense of comfort and familiarity that encourages them to keep coming back.

Enhances brand recognition

The sense of smell is linked to memory and can be a powerful tool in communicating the brand story – whether you wish to invoke a sense of excitement, comfort through familiarity or a sense of luxury or wellbeing, scenting is a highly effective way of establishing your hotel brand. A unique customised scent can serve to complement your brand logo and colours and is the perfect way to complete your brand story.

To explore the best scent marketing options for your hotel, contact us today.

Music Branding For Hotels

In this day and age, it is no longer sufficient for hotels to provide high-quality service and excellent amenities to customers because every other hotel is also doing the same – so how exactly can you make your brand stand out? Music branding may be the solution!

How Can I Develop A Music Branding Strategy For My Hotel?

The most important first step of developing a music branding strategy is to define your brand’s unique attributes – what are your brand values, promise and personality? Based on that brand definition and positioning, you can develop a music branding strategy that complements the interior design, architecture and overall feel of your hotel.

Read on to find out how music can be customised to the different customer touchpoints in your hospitality business to make every interaction with your guests count.

Background & Foreground Music

Customised background & foreground music can be played in the various physical touchpoints in your hotel, such as the lobby, bar & restaurant, pool & gym, room and more. Different variations of your brand sound can be played in the different locations of your hotel depending on the type of vibes that you are going for. For example, you may opt for relaxing and subtle music to be played at pool and spa areas because those are places that guests usually visit to unwind after a long flight or an intense day of meetings. For the gym, you may want to opt for lively and energetic music that will help gym-goers get into the mood to work up a good sweat.

Telephone Music & Messaging

Creating a music-on-hold messaging strategy that accurately reflects your brand story offers a myriad of benefits to your hospitality business – it can improve customer experience and satisfaction, caller retention, generate new sales and improve your brand recognition. On top of that, it also takes the strain off your human resources. With on-hold messaging, you can keep your callers up to speed with your website, social media and latest promotions, as well as the amazing rooms and amenities at your hotel.

Let us help you develop a music branding strategy that sets your hotel apart from the rest! Contact us today.

Signature Brand Experience For Hotels In Singapore

With the hospitality industry saturated with countless hotels, brands, offerings and advertising messages, how can hotels work strategically to create a lasting impression on hotel guests and facilitate deeper connections with them? The answer lies in creating a signature brand experience that is executed on a series of touchpoints to keep your brand top of mind.

How To Create A Signature Brand Experience For Your Hotel

Find your key differentiator

The first step to creating a signature brand experience for your hotel is to identify your key differentiator. What’s something about your hotel that sets it apart from the competition?

Offer personalisation

Offer personalised experiences to your hotel guests where possible – whether it’s a customised promotional email, thank you note or welcome note, a personalised experience will definitely leave a positive, lasting impression on guests and have them coming back for more.

Use sensory marketing

Take your marketing strategy to the next level and appeal to your guests’ senses – while you might have taken care of visual advertising and gotten your brand logo and colours right, don’t forget to tap on the sense of smell and sound as well! Increase brand recognition and improve the overall brand experience with scent marketing and music branding.

Create A Signature Brand Experience For Your Hotel With Equal Strategy

Let us help you create a fully integrated brand experience to give your existing brand strategies a boost. We will identify components of your brand experience that are neglected and provide you with a strategically designed solution that is tailored to your needs. With over 23 years of experience working with brands to perfect their customer experience with the powerful combination of music and fragrance, you can be assured that your brand will be in the good hands of our professional team. Speak to us today to start creating your very own hotel brand experience.