Signature Brand Experience For Hotels In Singapore
With the hospitality industry saturated with countless hotels, brands, offerings and advertising messages, how can hotels work strategically to create a lasting impression on hotel guests and facilitate deeper connections with them? The answer lies in creating a signature brand experience that is executed on a series of touchpoints to keep your brand top of mind.
How To Create A Signature Brand Experience For Your Hotel
Find your key differentiator
The first step to creating a signature brand experience for your hotel is to identify your key differentiator. What’s something about your hotel that sets it apart from the competition?
Offer personalised experiences to your hotel guests where possible – whether it’s a customised promotional email, thank you note or welcome note, a personalised experience will definitely leave a positive, lasting impression on guests and have them coming back for more.
Use sensory marketing
Take your marketing strategy to the next level and appeal to your guests’ senses – while you might have taken care of visual advertising and gotten your brand logo and colours right, don’t forget to tap on the sense of smell and sound as well! Increase brand recognition and improve the overall brand experience with scent marketing and music branding.
Create A Signature Brand Experience For Your Hotel With Equal Strategy
Let us help you create a fully integrated brand experience to give your existing brand strategies a boost. We will identify components of your brand experience that are neglected and provide you with a strategically designed solution that is tailored to your needs. With over 23 years of experience working with brands to perfect their customer experience with the powerful combination of music and fragrance, you can be assured that your brand will be in the good hands of our professional team. Speak to us today to start creating your very own hotel brand experience.