Background music and scent marketing synergise beautifully in the retail environment, creating a 360-degree sensory environment in which the brand can live, breathe and function.
Simon Faure-Field speaks to Suzanne Jung and Steven Chia about environmental branding and about how Equal Strategy delivers ambient fragrances and background music to businesses in Singapore to enhance the customer experience of clients’ brands and encourage customers’ buying patterns.
A British expat is helping to put smiles on millions of people’s faces across Asia with his award-winning mix of signature scents and crated background music.
For more than a decade now, Simon Faure-Field has been at the cutting edge of techniques that make hotel lobbies, bank branches and shops more attractive to spend time in.
That sensory branding can lift sales has won Equal Strategy clients not just in Asia but also in the Middle East and North America. Rather than imprinting an olfactory stamp using scent marketing, two hotels, Raffles Dubai and Pan Pacific in Seattle, had the company style their background music to create different moods in different public spaces.
It’s the first time in Asia that any brand consultant has explored combining scent marketing and background music with a scientific and systematic approach. Welcome to Equal Strategy and Simon Faure-Field.