Media Coverage

Television | Radio | Print
By day, Simon Faure-Field is CEO of customer experience consultancy firm Equal Strategy. By night, he dons a disc jockey’s headset and rocks dance floors with his catchy mixes. The name of his alter ego? Si-Fl303. His uniform of choice? A T-shirt.

The Peak – Playing It By Ear

By day, Simon Faure-Field is CEO of Singapore customer experience consultancy firm Equal Strategy. By night, he dons a disc jockey’s headset and rocks dance floors with his catchy mixes. The name of his alter ego? Si-Fl303. His uniform of choice? A T-shirt.

Read More...
Simon Faure-Field, CEO of Equal Strategy speaks to CNBC about how different kinds of background music and ambient fragrances create a mood of “customer arousal” which increases the duration of customer visits and encourages them to spend more during their stay.

CNBC Market Watch – Business Scents

Table of Contents CNBC Market Watch – Business Scents & Scent Marketing Amanda Drury Simon Faure-Field, CEO of Equal Strategy speaks to CNBC about how different kinds of background music and ambient fragrances create a mood of “customer arousal” which

Read More...
Multinational brands find it increasingly difficult to differentiate and connect with their target market because that have forgotten that human beings make decisions based on all five senses, not just one.

Business Times – Good Business Scents

Table of Contents Combine Ambient Music, Cosy Interiors and Even a Hint of Bergamot or Citrus in the Air and You Invoke Sensorial Sorcery That is Tailor-Made to get the Cash Tills Ringing. Simon Faure-Field – Founder of visionary customer

Read More...
Simon Faure-Field speaks to Suzanne Jung and Steven Chia about environmental branding and about how Equal Strategy delivers fragrances and background music to businesses in Singapore to enhance the customer experience of clients’ brands and encourage customers’ buying patterns.

Channel News Asia – Sensory Branding

Simon Faure-Field speaks to Suzanne Jung and Steven Chia about environmental branding and about how Equal Strategy delivers ambient fragrances and background music to businesses in Singapore to enhance the customer experience of clients’ brands and encourage customers’ buying patterns.

Read More...
Of all the senses, smell triggers the most intense associations. Scent marketing, according to Simon Faure-Field of Singapore based consultancy Equal Strategy, is a key to making client spend more time in commercial, retail and hospitality environment.

ROBB REPORT – Scent Marketing

Of all the senses, smell triggers the most intense associations. Scent marketing, according to Simon Faure-Field of Singapore based consultancy Equal Strategy, is a key to making client spend more time in commercial, retail and hospitality environment.

Read More...
sensory branding background music singapore ambiance sensory branding

Telegraph – The Expat Giving Asia a Whole New Ambience

A British expat is helping to put smiles on millions of people’s faces across Asia with his award-­winning mix of signature scents and crated background music.

For more than a decade now, Simon Faure­-Field has been at the cutting edge of techniques that make hotel lobbies, bank branches and shops more attractive to spend time in.

Read More...
singapore background music scent marketing South China Morning Post Companies are using signature smells in a bid to win customers writes Charmaine Chan equal strategy

South China Morning Post – Business Scents

That sensory branding can lift sales has won Equal Strategy clients not just in Asia but also in the Middle East and North America. Rather than imprinting an olfactory stamp using scent marketing, two hotels, Raffles Dubai and Pan Pacific in Seattle, had the company style their background music to create different moods in different public spaces.

Read More...
The Future Is Sensory - Smell & Sound Are The Next Big Branding ToolsBranding, as far as the hospitality business is concerned, is now no longer just about brand standards, logos on everything

HOSPITALITY ASIA

The Future Is Sensory – Smell & Sound Are The Next Big Branding Tools Branding, as far as the hospitality business is concerned, is now no longer just about brand standards, logos on everything which can be monogrammed, or even

Read More...