What Is Audio Branding?
Audio branding, or sonic branding, is a broad term encompassing sound elements to complete your brand identity and communicate it to your customers. Audio branding is a powerful tool to represent and reinforce your brand and its values, promise, and personality.
Why Do Businesses Use Audio Branding?
It creates a memorable and distinct brand identity across all touchpoints
Bring another dimension to your brand experience by adding sound or music to your brand. You can better communicate and amplify your brand personality to your customers by picking the right sounds. To develop an effective audio branding strategy, you have first to identify auditory components that best communicate your brand values and evoke the appropriate emotions, then implement them across customer touchpoints to ensure a consistent brand experience.
It influences customers’ moods and purchase decisions
The power of sound in eliciting emotional responses has been proven by science and is not to be underestimated. Sound has long been used by companies to influence customers across multiple touchpoints. For example, playing gentle and ambient music can calm customers, easing their stress and leading to larger purchases.
It increases trust in your brand
Customers’ trust is your brand’s most important asset, and the best way to build that trust is to display brand consistency across all channels. A customised audio strategy that expresses your brand values can bring congruity to your brand experience and support trust-building with your customers.
Types Of Audio Branding
Background & Foreground Music
Take your pick from our licensed major and emerging artist libraries with over eight million tracks to create a unique sound for your business. Daily content updates are enabled to ensure that the content remains fresh and relevant. Implement your sound strategy consistently across different locations with our cutting-edge technology.
Telephone Music & Messaging
Enhance customer satisfaction with well-designed On Hold Messaging and Call Automation systems. Designing a positive and enjoyable on-hold telephone experience is crucial to retaining customers, while a proper call automation system enables swift responses and improves the overall efficiency and effectiveness of your contact centre.