What Is Scent Marketing?

The most powerful marketing sense, connects directly to your customers' brain centre for memory and emotions





what-is-scent-marketing

What Is Scent Marketing?

 Scent marketing is the use of a strategically chosen fragrance diffused at customer touch-points. With the right fragrance and strategy, a distinct and amiable brand identity can be communicated. Scent marketing is not just air freshening – when done right, with perfume grade ‘fine-fragrances’, it can create unique customer experiences and increase sales and brand loyalty.

Why Should You Make Your Business Smell Good?

Scent Marketing offers a myriad of benefits to your business that are backed and proven by science. Research has shown that:

  • The sense of smell is the only sense directly connected to the brains’ centre for memory and emotions – customers are 100x more likely to remember something they smell.
  • Scent communicates value and drives sales59% of customers would spend more money in a store that smells good.
  • Scenting creates a cohesive brand image – people can relate a scent to a memory with 65% accuracy within 12 months.

How To Make Your Business Smell Good?

There are two main types of scent marketing strategies: scent branding and ambient scenting.

Scent Branding

Scent branding involves the creation of a bespoke scent that is associated with your brand, helping you create a stronger connection with your customers and forming a part of your brand identity. Scent marketing allows you access to under-utilised customer touch-points and is a unique way to make your brand stand out in a crowded marketplace. By tapping on the power of scent, you can keep your brand top of mind and bring it to a new level of familiarity with customers.  Using perfume grade fine-fragrance, exotic and high grade ingredients communicate the uniqueness and essence of your brand.    

Ambient Scenting

Ambient scenting is the introduction of a pleasing scent to enhance the customer experience. Scent affects mood and can be a powerful tool to manage customer touchpoints and create a welcoming atmosphere that builds trust and makes customers want to return.

Here are some examples of how different scents can influence customers differently:

  • Floral: encourages buyers to linger and browse more. Typically used in retail spaces.
  • Leather: evokes a feeling of opulence. Recommended for luxury brands.
  • Fresh linen: crisp and clean. Great for hotel rooms and fitness facilities.
  • Lavender: promotes relaxation. Typically used in salons and spas.
  • Lemongrass: invigorating and energising. Great for hotels and restrooms.

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Ambient scenting can also be used in offices to increase productivity.

To explore the customised scent marketing options for your business, contact us today.