What Is Scent Marketing?
Scent marketing is the use of a strategically chosen fragrance diffused at customer touchpoints. With the right fragrance and strategy, a distinct and amiable brand identity can be communicated. Scent marketing is not just air freshening – when done right, it can create unique customer experiences and increase sales and brand loyalty.
Why Should You Make Your Business Smell Good?
Scent Marketing offers a myriad of benefits to your business that are backed and proven by science. Research has shown that:
- Scent is linked to memory and emotion – customers are 100x more likely to remember something they smell.
- Scent communicates value and drives sales – 59% of customers would spend more money in a store that smells good.
- Scenting creates a cohesive brand image – people can relate a scent to a memory with 65% accuracy within 12 months.
How To Make Your Business Smell Good?
There are two main types of scent marketing strategies: scent branding and ambient scenting.
Scent branding involves the creation of a bespoke scent that is associated with your brand, helping you create a stronger connection with your customers and forming a part of your brand identity. Scent marketing allows you access to under-utilised customer touchpoints and is a unique way to make your brand stand out in a crowded marketplace. By tapping on the power of scent, you can keep your brand top of mind and bring it to a new level of familiarity with customers.
Ambient scenting is the introduction of a pleasing scent to enhance the customer experience. Scent affects mood and can be a powerful tool to manage customer touchpoints and create a welcoming atmosphere that builds trust and makes customers want to return.
Here are some examples of how different scents can influence customers differently:
- Floral: encourages buyers to linger and browse more. Typically used in retail spaces.
- Leather: evokes a feeling of opulence. Recommended for luxury brands.
- Fresh linen: crisp and clean. Great for hotel rooms and fitness facilities.
- Lavender: promotes relaxation. Typically used in salons and spas.
- Lemongrass: invigorating and energising. Great for hotels and restrooms.
Ambient scenting can also be used in offices to increase productivity.
To explore the customised scent marketing options for your business, contact us today.