What Is Scent Branding?
The strategic use of an exclusive scent that reflects your brand, forging a unique and recognisable olfactory identity. Why would you want to smell the same as the competition?
Create unforgettable brand moments through the power of scent
At Equal Strategy, we craft immersive environments where your brand is not just seen or heard — it’s felt. Scent branding is one of the most powerful, yet underutilized tools in creating memorable and emotionally resonant customer experiences
Why Scent Matters
The sense of smell is the only sense directly connected to the limbic system — the part of the brain responsible for memory and emotion. A custom fragrance becomes more than just a pleasant aroma; it becomes a signature, silently telling your brand’s story and forming lasting impressions in the minds of your customers.
Your Signature Fragrance
We work closely with you to translate your brand’s values and personality into a unique olfactory experience. Whether your brand is calming, energetic, luxurious, or youthful — we’ll develop a scent that mirrors it perfectly.
Our perfume-grade fragrance oils are custom blended in France and are IFRA-compliant, ensuring safety, quality, and performance.
Strategic Scent Placement
We integrate scent at high-impact customer touchpoints:
By aligning scent with your interior design, sound, and customer journey, we create a fully immersive, emotionally driven brand experience.
How it Works
- Discovery & Consultation We learn about your brand, space, audience, and goals.
- Scent Development Our perfumers craft a bespoke scent aligned with your brand identity.
- Diffusion Strategy We determine the right diffusion technology for your space — HVAC, standalone units, or micro diffusers.
- Installation & Maintenance We manage the end-to-end setup, with ongoing scent refills and technical support.
- Evaluation & Enhancement We monitor performance and refine your scent experience as your brand evolves.
Beyond Aroma: Multi-Sensory Integration
Scent becomes exponentially more powerful when integrated with sound and visual design. As experts in multi-sensory branding, Equal Strategy unites scent, music, and environment to drive customer loyalty, brand recall, and elevated experiences.
Let’s co-create a branded atmosphere that speaks to the senses and lives long in memory.
Your signature fragrance
We work closely with you to translate your brand’s values and personality into a unique olfactory experience. Whether your brand is calming, energetic, luxurious, or youthful — we’ll develop a scent that mirrors it perfectly.
Our perfume-grade fragrance oils are custom blended in France and are IFRA-compliant, ensuring safety, quality, and performance.
Ready to Scent Your Space?
Join forward-thinking brands like New Balance Experience Store in Beijing, Bank of Singapore, Naumi, and UOB Privilege Banking who trust Equal Strategy to create emotionally resonant experiences through scent.
Let’s start your scent branding journey today.
