Signature Brand Experience For Shopping Malls In Singapore

With an increasing number of shoppers turning to online shopping platforms, the brick-and-mortar retail experience is a crucial opportunity to effectively portray your brand and nurture loyalty in customers. How can you create unique, engaging moments that will make shoppers return for more? The solution lies in creating a signature brand experience that must be lived in person and cannot be replicated with online shopping, and this means taking every aspect of the mall into account – the layout, decor and lighting. Increasingly, savvy retailers are also tapping into shoppers’ sense of smell and sound to create a truly immersive brand experience.

How To Create A Signature Brand Experience For Your Shopping Mall

To create a truly immersive brand experience for your shopping mall, tap on shoppers’ sense of smell and sound through scent marketing and music marketing respectively. Read on to find out more.

Scent Marketing

Contrary to popular belief, scent marketing is not just air freshening – when done right, it can create unique brand experiences and increase sales and brand loyalty. Research has shown that the average human brain can store up to 10,000 different smells, and automatically associate them with a certain emotion. Scent also drives sales and creates a cohesive brand image. By tapping on the power of scent, you can keep your brand top of mind and bring it to a new level of familiarity with customers.

Music Marketing

The right music solution can set the mood and complete your brand identity. Amplify your brand personality to your customers with your signature sound and ensure a consistent brand experience by implementing it across customer touchpoints. Research has shown that sound influences shoppers’ moods and purchase decisions, so the power of sound should not be underestimated.

Create A Signature Brand Experience For Your Shopping Mall With Equal Strategy

Contact us to start creating a signature brand experience for your shopping mall today.