Equal Strategy has been featured extensively in the media since 2007 for it’s innovative science and brand centric multi-sensory marketing services to help businesses create service and brand differentiation, increasing customer loyalty and measurable financial returns.
Simon Faure-Field, CEO of Equal Strategy, speaks to 938 Live presenter Stanley Leong about how different kinds of background music…
The Future Is Sensory - Smell & Sound Are The Next Big Branding ToolsBranding, as far as the hospitality business…
The power of peppermint -Journalist attends 24 hour drawing marathon and returns to scented office feeling refreshed and not lethargic.
It's the first time in Asia that any brand consultant has explored combining scent marketing and background music with a…
The ambiance and mood created by curated background music greatly affects a business’ customers, Simon Faure Field tells Floyd Cowan,…
That sensory branding can lift sales has won Equal Strategy clients not just in Asia but also in the Middle…
A British expat is helping to put smiles on millions of people’s faces across Asia with his award-winning mix of…
Of all the senses, smell triggers the most intense associations. Scent marketing, according to Simon Faure-Field of Singapore based consultancy…
Simon Faure-Field speaks to Suzanne Jung and Steven Chia about environmental branding and about how Equal Strategy delivers ambient fragrances…
Table of Contents Combine Ambient Music, Cosy Interiors and Even a Hint of Bergamot or Citrus in the Air and…