They buy brands. Increasingly they also buy experiences.
Brands must deliver at every customer touchpoint – not just through advertising campaigns and public relations.
Think about how you feel when all the components of an experience are in harmony. Like the experience at a superb restaurant, the music, lighting, service and – of course – the food.
At Equal Strategy, we have a natural enthusiasm for helping clients create a fully integrated brand experience that aligns with your brand strategy.
Neglecting certain components of the brand experience is very detrimental to the overall power of the brand.
Hence, we provide mechanisms to redress the balance and make a difference at your most human touchpoints …… on both telephone and business premises.
“If you are looking for a company that is ultimately committed and passionate about what he brings to the table, and who will embrace your brand as it were his own, it will be difficult to find a better business partner"
“We are very pleased with the way the music, messaging and specially formulated New Balance ‘aroma’ integrate within the built three dimensional aspect of the New Balance Experience store. We wanted to create a brand experience that is totally reflective of the brand essence, and as such, this has to go beyond what you see and encompass all of the human senses"
“We only wanted to be associated with the very best in each field. I can only recommend Equal Strategy to any Hotelier who is looking for quality and service delivery"
Equal Strategy offers groundbreaking techniques and innovative delivery methods that utilize the scientifically proven effects of music and fragrance.
Our approach has been embraced by the most visionary brands in the region, who recognize the critical importance of adopting a multi-sensory brand concept and creating a signature brand experience to gain a competitive advantage.
We have a track record of creating unparalleled brand experiences for some of the world’s most progressive brands.
Our high-quality music and fragrance solutions enable Asian brands to forge deeper connections with their customers, transforming their brand experience and adding new dimensions to their interactions.
We envision a world where brands are delivered in a truly holistic fashion, enriching the experiences of customers and employees alike.
We specialize in managing the potent brand connections formed by music and fragrance, amplifying brand equity and creating environments that encourage sales growth, customer loyalty, and business expansion.
Let us help your brand unleash its full potential with our cutting-edge sensory branding expertise.
80% Of Our Decisions Are Influenced By What We Smell.
Equal Strategy’s bespoke fragrancing services help clients build deeper emotional bonds between their customers and their brands.
Fragrance concepts are designed to reflect the brand’s personality and positioning and create the desired mood of a space. They bring it to life in new ways enhancing other ambient approaches as well as more traditional expressions of the brand. They make new connections between brands and their customers.
Equal Strategy uses the services of Drom, one of the world’s top three fine fragrance houses that provide fragrances for some of the world’s top brands.
Fragrances are a powerful brand-building tool because our sense of smell is the only sense directly linked to our brain centre for memory and emotion.
In this way, fragrances have the ability to generate positive emotions, creating changes in mood and behaviour which in turn lead to a more positive and enjoyable brand experience for customers.
Bespoke Fragrance Services
Our full fragrancing service offers a bespoke solution that is ideal for hotel lobbies and retail spaces.
Scent lacquer can be applied to brochures, cards etc, bringing sensory marketing for your brand to the next level.
We offer fragrancing for outdoor events such as the Formula 1 Singapore Grand Prix, using our turbofans and five-litre fragrance bottles.
Designed for cars or limousines. We bring your brand to one of the first customer touchpoints using a special car diffuser using liquid scent.
Designed specially for small spaces like elevators and guest rooms, our Polymer resin strip is easy and quick to install and replace. Choose from a range of fragrances to meet your specific needs.
Music contributes to positive moods and favourable decisions.
By making powerful and often personal emotive connections, music has the flexibility to influence everything from the perceived strategic positioning of a brand to more tactical outcomes like purchasing decisions.
Our licensed major and emerging artist libraries contain over eight million tracks to provide your business with a styled and unique signature sound. To keep content fresh and relevant, media players are remotely managed and network-based to enable daily content updates and 30-day scheduling.
Equal Strategy’s cutting edge technology means that different music profiles can be delivered to different locations in the same building. It also means you can implement and maintain brand consistency across global locations
The telephone is one of the most frequently used and most important brand touchpoints. However, callers are often disappointed or frustrated when they try to reach a company by telephone. Their experience simply doesn’t match the glossy print ads and TV commercials.
For even great brands, this can be a point of vulnerability. It’s a major reason why customers switch brands and one of the most effective ways of eroding hard-won brand equity.
Well-designed telephone on-hold experiences retain more callers and well constructed Call Automation systems allow callers to get the response they want quickly and efficiently, enhancing customer satisfaction.
Enhancer provides callers with brand-aligned music and interlaced messages.
Your customers will hear messages voiced by International and Asian, professional radio and television presenters. The result is a positive and enjoyable on-hold telephone experience
Content can be scheduled to suit specific requirements for time and day of the week, and updated to meet tactical messaging requirements for particular food and beverage outlets or spa programmes.
A properly functioning IVR system allows you to enhance customer satisfaction, improve customer loyalty, up-sell and cross-sell services and improve the overall efficiency and effectiveness of your contact centre.
Your IVR should enable your customers to do business with you in a way that reflects your brand and your value
For most businesses, IVR is the most important touchpoint with their customers, and most people hate using it – but not for long!
Need help with the sound or scent of your brand?