What Is Audio Branding?

It creates a memorable and distinct brand identity across all touchpoints

Bring another dimension to your brand experience by adding sound or music to your brand. You can better communicate and amplify your brand personality to your customers by picking the right sounds. To develop an effective audio branding strategy, you have first to identify auditory components that best communicate your brand values and evoke the appropriate emotions, then implement them across customer touchpoints to ensure a consistent brand experience.

It influences customers’ moods and purchase decisions

The power of sound in eliciting emotional responses has been proven by science and is not to be underestimated. Sound has long been used by companies to influence customers across multiple touchpoints. For example, playing gentle and ambient music can calm customers, easing their stress and leading to larger purchases.

It increases trust in your brand

Customers’ trust is your brand’s most important asset, and the best way to build that trust is to display brand consistency across all channels. A customised audio strategy that expresses your brand values can bring congruity to your brand experience and support trust-building with your customers.