Creating Rich Multi-Sensory Brand Experiences With Sensory Marketing

Designing scent, music and voice-powered brand experiences
globally for over 25 years. We partner ambitious brands who strive
to be the best.
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Brands Must Deliver At Every Customer Touchpoint

People no longer just buy products. They buy brands.

Increasingly they also buy experiences.

Brands must deliver at every customer touchpoint – not just through advertising campaigns, public relations or look good in social media.

Think about how you feel when all the components of an experience are in harmony. Like the experience at a superb restaurant, the music, lighting, service and – of course – the food.

At Equal Strategy, we have a natural enthusiasm for helping clients create a fully integrated brand experience that aligns with your brand strategy.

Neglecting certain components of the brand experience is detrimental to the potential and overall power of the brand.

At Equal Strategy, we provide sensory mechanisms to redress the balance and make a difference at your most human touch-points throughout your customer journey…… on both telephone and business premises.

Equal Strategy: Your Design Experience Consultancy In Singapore

Our Services

Equal Strategy offers groundbreaking techniques and innovative delivery methods that utilize the scientifically proven effects of music and fragrance.

Our approach has been embraced by the most visionary brands in the region, who recognize the critical importance of adopting a multi-sensory brand concept and creating a signature brand experience to gain a competitive advantage.

We have a 25-year track record of creating unparalleled brand experiences for some of the world’s most progressive brands.

Our high-quality background music and scent marketing fragrance solutions enable Asian brands to forge deeper connections with their customers, transforming their brand experience and adding new dimensions to their interactions.

We envision a world where brands are delivered in a truly holistic fashion, enriching the experiences of customers and employees alike.

We specialize in managing the potent brand connections formed by music and fragrance, amplifying brand equity, and creating environments that encourage sales growth, customer loyalty, and business expansion.

Let us help your brand unleash its full potential with our cutting-edge sensory branding expertise.

Integrated Sensory Experiences

Scent marketing & Fragrancing


Telephone on Hold Messaging & Music


We Provide ‘white Glove’ Service




Manage & Update

Client Testimonials


80% of our decisions are influenced by what we smell.

Equal Strategy’s bespoke fragrancing services help clients build deeper emotional bonds between their customers and their brands.

Fragrance concepts are designed to reflect the brand’s personality and positioning and create the desired mood of a space. They bring it to life in new ways enhancing other ambient approaches as well as more traditional expressions of the brand. They make new connections between brands and their customers.

Equal Strategy uses the services of Drom, one of the world’s top three fine fragrance houses that provide fragrances for some of the world’s top brands.

Fragrances are a powerful brand-building tool because our sense of smell is the only sense directly linked to our brain centre for memory and emotion.

In this way, fragrances have the ability to generate positive emotions, creating changes in mood and behaviour which in turn lead to a more positive and enjoyable brand experience for customers.

Bespoke Fragrance Services

Our full fragrancing service offers a bespoke solution that is ideal for hotel lobbies and retail spaces.

Scented Paper

Scent lacquer can be applied to brochures, cards etc, bringing sensory marketing for your brand to the next level.

Scented Events

We offer fragrancing for outdoor events such as the Formula 1 Singapore Grand Prix, using our turbofans and five-litre fragrance bottles.

Scented Limousines

Designed for cars or limousines. We bring your brand to one of the first customer touchpoints using a special car diffuser using liquid scent.

Scented Elevators

Designed specially for small spaces like elevators and guest rooms, our Polymer resin strip is easy and quick to install and replace. Choose from a range of fragrances to meet your specific needs.

Scent marketing

Sensory Marketing: Background & Foreground Music

Why Music Matters

Music contributes to positive moods and favourable decisions.

By making powerful and often personal emotive connections, music has the flexibility to influence everything from the perceived strategic positioning of a brand to more tactical outcomes like purchasing decisions.

Our licensed major and emerging artist libraries contain over eight million tracks to provide your business with a styled and unique signature sound. To keep content fresh and relevant, media players are remotely managed and network-based to enable daily content updates and 30-day scheduling.

Equal Strategy’s cutting edge technology means that different music profiles can be delivered to different locations in the same building. It also means you can implement and maintain brand consistency across global locations.

Customised Playlist Content

We work with you on selecting the right playlist to meet your needs and keep you on brand. Think of us as your personal music curators.

Creating Tangible Value

  • Touchpoints become a point of differentiation that fully support your brand.
  • You achieve a consistent customer experience across outlets to enhance your brand image and build brand equity.

Practical Approach

From a practical point of view, we offer one point of contact; create, manage and update as well as the rapid rollout of new content (literally overnight!)

See Results

Increasing sales, wallet share and revenue per guest as well as Improving overall profitability. With Equal Strategy, you can also reduce the operating cost of conventional music licensing.

Audio Branding

Sensory Marketing: Telephone Music & Messaging

The Forgotten Touchpoint

The telephone is one of the most frequently used and most important brand touchpoints. However, callers are often disappointed or frustrated when they try to reach a company by telephone. Their experience simply doesn’t match the glossy print ads and TV commercials.

For even great brands, this can be a point of vulnerability. It’s a major reason why customers switch brands and one of the most effective ways of eroding hard-won brand equity.

Well-designed telephone on-hold experiences retain more callers and well constructed Call Automation systems allow callers to get the response they want quickly and efficiently, enhancing customer satisfaction.

Enhancer – Telephone on Hold Messaging

Enhancer provides callers with brand-aligned music and interlaced messages.

Your customers will hear messages voiced by International and Asian, professional radio and television presenters. The result is a positive and enjoyable on-hold telephone experience.

Content can be scheduled to suit specific requirements for time and day of the week, and updated to meet tactical messaging requirements for particular food and beverage outlets or spa programmes.

Call Automation (IVR – Interactive Voice Response)

A properly functioning IVR system allows you to enhance customer satisfaction, improve customer loyalty, up-sell and cross-sell services and improve the overall efficiency and effectiveness of your contact centre.

Your IVR should enable your customers to do business with you in a way that reflects your brand and your values.

For most businesses, IVR is the most important touchpoint with their customers, and most people hate using it – but not for long!

Telephone on hold messaging

Need help with the sound or scent of your brand?

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