Media InterviewsMarketing Interactive Malaysia Interviews Simon Faure Field – Sensory Branding in Malaysia
SIMON Faure-Field, CEO of Equal Strategy, has been at the forefront of driving and building demand for sensory branding techniques in the retail industry.
His company, which is the only one of its kind in Asia to effectively integrate the different sensory elements, is used by Mercedes-Benz, Courts, OCBC Bank, DBS Bank, and a multitude of hotel chains across Asia.
Marketing Magazine sat down with him at Starbucks and listened to the British sensory branding guru on how he ‘scientifically’ introduces background music, scent marketing (fragrance), and ambient lighting into retail environments.
Media InterviewsRetail Asia Interviews Simon Faure Field – Sonic Branding and Background Music in Singapore
Background music and sound systems have great potential to influence consumer behaviour towards sales. … Read more
Media InterviewsThe Peak Interviews Simon Faure Field – Curated Background Music For Singapore Brands
Table of Contents THIS MIXING MAESTRO WORKS WITH THE BELIEF THAT GOOD MUSIC IS … Read more
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Presenter: Branding is an appeal to consumers on many levels and our next guest is … Read more
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Table of Contents Equal Strategy’s Ambient Atmospherics Tap into Consumers’ Auditory and Olfactory Senses. … Read more
Media InterviewsCNBC Interviews Simon Faure-Field on Scent Marketing in Singapore
Simon Faure-Field, CEO of Equal Strategy speaks to CNBC about how different kinds of background music and ambient fragrances create a mood of “customer arousal” which increases the duration of customer visits and encourages them to spend more during their stay.
ArticlesMedia InterviewsBusiness Times – Good Business Scents
Table of Contents Combine Ambient Music, Cosy Interiors and Even a Hint of Bergamot … Read more
Media InterviewsChannel News Asia Interviews Simon Faure-Field: Scent Marketing and Background in Singapore
Table of Contents Channel News Asia – Prime Time Morning TV with Suzanne Jung … Read more
Media InterviewsROBB REPORT Interviews Simon Faure-Field: Scent Marketing for Luxury Hotels in Singapore
Most marketing budgets focus on communication that appeals to our eyes, yet a higher percentage of our decisions are based on what we smell….
ArticlesMedia InterviewsTelegraph – The Expat Giving Asia A Whole New Ambience
Table of Contents Simon Faure-Field has turned smell, sound, and lighting into a business. … Read more
ArticlesMedia InterviewsSouth China Morning Post – Business Scents
Table of Contents Companies are using ‘signature smells’ in a bid to win customers, … Read more
ArticlesMedia InterviewsEnhancing The Experience – Background Music
Table of Contents The ambiance and mood created by background music greatly affects a … Read more
ArticlesMedia InterviewsA Multi Sensory Approach To Helping Customers Fall In Love With Your Brand
Table of Contents Marketing Institute of Singapore – Interview with Simon Faure-Field Brands find … Read more
Media InterviewsNew Straits Times – Surrender To Your Senses
Table of Contents In days of yore, we had to rely on our senses … Read more
ArticlesMedia InterviewsHOSPITALITY ASIA
The Future Is Sensory – Smell & Sound Are The Next Big Branding Tools … Read more
ArticlesMedia InterviewsRadio 938 Live: The Living Room – Scent Marketing in Singapore
Simon Faure-Field, CEO of Equal Strategy, speaks with 938 Live presenter Stanley Leong … Read more
