Simon Faure-Field, CEO of Equal Strategy, speaks to 938 Live presenter Stanley Leong about how different

The Future Is Sensory – Smell & Sound Are The Next Big Branding Tools Branding, as

The power of peppermint -Journalist attends 24 hour drawing marathon and returns to scented office feeling

It’s the first time in Asia that any brand consultant has explored combining scent marketing and

The ambiance and mood created by curated background music greatly affects a business’ customers, Simon Faure

That sensory branding can lift sales has won Equal Strategy clients not just in Asia but

A British expat is helping to put smiles on millions of people’s faces across Asia with

Of all the senses, smell triggers the most intense associations. Scent marketing, according to Simon Faure-Field